Reddit Feedback Are ‘Foundational’ to Coaching AI Fashions, COO Says

• Reddit COO Jen Wong mentioned the corporate’s content material is “foundational” to coaching AI fashions.
• Google and OpenAI have offers with Reddit to make use of its content material to coach their giant language fashions.
• Reddit has additionally leveraged AI for a translation software that is helped it develop internationally.

Final yr was an enormous one for Reddit.

The corporate went public in February. Then it started investing closely in AI for options like its translation software and an AI-powered search software. It additionally struck agreements with Google and OpenAI that enable the tech corporations to coach their AI fashions utilizing Reddit feedback and posts.

Reddit COO Jen Wong says these investments are paying off.

“AI itself, extra broadly, is extremely necessary to the whole lot we’re doing,” Wong informed AdExchanger on the CES know-how convention.

Wong added that Reddit is now “foundational to the coaching” of huge language fashions.

In February, Reddit signed a licensing take care of Google to coach Google’s AI utilizing Reddit content material for $60 million a yr. Then, in Might, Reddit signed one other huge content material data-sharing take care of ChatGPT-maker OpenAI to coach its AI fashions.

Reddit CEO Steve Huffman mentioned the corporate is in talks with “nearly all people” when requested if Reddit would contemplate working with Microsoft throughout The Wall Road Journal’s Tech Dwell occasion in October.

Huffman mentioned Reddit posts and feedback include a wealth of “colloquial phrases about just about each matter” which might be continually up to date, making them priceless in instructing machines assume and converse like people.

Wong informed AdExchanger that Reddit’s introduction of AI translation options, in the meantime, has helped the corporate develop at an “accelerated fee” outdoors the US.

In September, Reddit introduced the enlargement of an AI-powered translation function that lets customers translate Reddit posts and feedback into completely different languages. The enlargement coated greater than 35 nations, together with Brazil, Spain, Germany, Italy, the Philippines, and nations all through Latin America.

“It is made our core product higher,” Wong mentioned. “Individuals discover a house on Reddit.”

Wong additionally mentioned that Reddit plans to make use of AI on its promoting platform to create extra “inventive variants” and “make issues extra Reddity.”

“We purchased an organization, Memorable AI, that permits us to do this,” Wong informed AdExchanger. “So we see a variety of alternative for our AI utility.”

Reddit acquired Memorable AI, an AI-based commercial firm, in August 2024. Reddit mentioned that the acquisition would give Reddit advertisers entry to Memorable’s “best-in-class” instruments for advancing promoting campaigns in a weblog put up on the time.

Reddit didn’t instantly return a request for remark from Enterprise Insider.