The Billionaires and Tech Execs Pumping Tens of millions Into Cricket

• Buyers have been piling money into cricket in recent times.
• They’re focusing on the game’s world attraction and new short-format competitions.
• Buyers embody Microsoft CEO Satya Nadella, Google CEO Sundar Pichai, and India’s billionaire Ambani household.

Cricket has by no means fairly captured the American viewers, however it’s quick changing into one of many hottest investments within the US.

Billionaires and tech executives are simply a number of the traders spending massive on the sport as they eye up its big world attraction and new tournaments designed to attraction to youthful audiences.

A current public sale of franchises within the UK’s The Hundred — a short-format cricket league launched in 2021 — noticed traders from Silicon Valley, New York, and India pile money into the competitors.

Enterprise Insider has taken a take a look at a number of the massive names investing within the sport.